Thursday, November 15, 2012

Discounts, Doodles and the e-Birthday


Every few years my birthday cycles around to mid-week.  On those years, it comes and goes without much fanfare, punctuated by a few silly cards and a perfunctory dinner out.  This year was not a major milestone—although at some point I think each birthday becomes at least a minor milestone.  I had low expectations.

But I was surprised.  Surprised, not by the pomp and circumstance; rather, by the very different way in which this birthday was celebrated.  It started early—well before decent people are awake.  I was awakened by the blare of trumpeting heralds (my ‘Sherwood Forest’ text tone) announcing a message from my daughter.  She was at the tail end of an all-nighter spent drawing Philadelphia row houses, but took a break to wish her mama a happy birthday.

Once jarred awake, I took advantage of the opportunity to post my daily blog to Facebook—a habit I’ve developed over the last 319 days.  Firing up my laptop, I was instantly hit with several birthday greetings from early birds—friends who posted their well-wishes long before I could manage to peel my eyes open.  Among these were a high school friend, a college buddy, and a fellow amateur pianist.  Before returning to bed, I decided to check on the solar eclipse from the day before, hoping to catch some great video clips.  I popped open a new tab and entered ‘solar eclipse’ into the search engine.  As the search screen began building my options, I became aware only in retrospect of something that had splayed across my vision—proving that the speed of light travels infinitely faster than the speed of my brain.  I hit the back button and the standard Google screen sat idly before me.  No, that wasn’t it!

I hit the refresh button and watched while a primary-colored Google logo stared back at me.  Quite certain that I had seen something else, I closed not only the tab but the entire browser.  Taking a cleansing breath, I invoked the browser once again and asked for Google.  This time I was rewarded.  There, before me, was an elaborate screen spelling out the iconic letters in colorful birthday cakes and confections, each adorned with candles and sparklers.  My first thought was to Prince Charles, who was celebrating his birthday today.  Certainly, someone of royal stature had to have inspired such a display!

Then, as my cursor hovered over the image, the words ‘Happy Birthday, Ellen!’ popped up.  Could it be that this was all for me?  Google had sent me birthday cake, and it was completely carb-free!  After a brief moment of utter joy, the technical part of my brain came to its senses, pushing the delighted little girl part of my brain down in the mud.   In order for Google to accomplish such a treat, I reasoned, they were obviously availing themselves of personal information embedded in my computer.  I thought back to the aggressive push by Google to upgrade me to Google+, to the messages and disclaimers that surrounded the process, including the now-familiar consent to use my personal information.  I have since eschewed all applications on Facebook that make similar requests, concerned that we innocent consumers do not fully comprehend the extent to which a simple birthday calendar, farm game, or travel application may be sucking our identities and putting them to alternate uses.  I fear that we are secretly part of a larger social experiment, where Mark Zuckerberg and a panel of aliens are using Facebook much like a two-way mirror, studying our responses to electronic stimuli for fun and profit.

It was then I realized the extent to which birthdays have been transformed by technology.  Long gone are the days of impromptu gatherings with neighbors or co-workers, replaced by a barrage of cyber-wishes and e-gestures that span the years and the miles.  In addition to my Google cake buffet, my birthday bounty is an embarrassment of e-riches:  3 “15% off” coupons from National retailers, 58 wall postings (from high school classmates, college friends, skating moms, musicians, 6 cousins, and 3 in-laws), one singing video, one e-book, 5 text messages, and a voice mail.  Even the lovely dinner my husband planned was precipitated by an e-vite.

It was a wonderful thing to hear from so many people on my birthday.  In a very true sense, my life flashed before my eyes.  I suppose even a ‘poke’ or a ‘tweet’ is better than letting go of the rich tapestry that envelopes our lives.  That being said, it was a particularly special moment when my phone rang at 10:48 this morning.  My son, who goes to college 3000 miles away, set his alarm clock early to catch me before the start of his classes.  “Hi, mom!” he said, his voice still thick with sleep.  “I just wanted to wish you a happy birthday.” 

Now, that really pushes my buttons.

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